INFORMATION ON PAID INCLUSION SERVICES
Paid inclusion search engines provide a very effective
way to deliver fast results. If your website is constantly
changing to display offers you could benefit from using
paid inclusion as content is refreshed on a regular basis.
This allows you to have greater control over your search
engine listings and provides a cost effective channel for
delivering fresh content.
First, and most importantly, paid inclusion programs provide
your website the opportunity to have your pages indexed
and added to search results very quickly (usually within
a few days). This compares very favourably with the month
or more that it can take to wait for the "organic"
spider to find your pages on its own (and if you have no
incoming links, the "organic" spider will never
find your pages).
The paid inclusion spider will revisit your pages frequently
(some even daily). This means that you can make tweaks to
your pages designed to improve your rankings and see the
results in days (rather than months). This type of turnaround
can give you valuable insight into the ranking algorithm
of each individual engine.
Each search engine purports to be the most comprehensive
source of information, and so each has an automated program
(commonly called a "spider") that goes out and
indexes all the pages that it can find on the web. This
means that your web site will eventually get indexed for
free by each of the major engines that offer paid inclusion
(provided there is one or more outside links pointing to
your site that the spider can follow). "Eventually",
of course, is the key term.
When a search engine offers paid URL inclusion, it uses
an additional spider that goes out and indexes only specific
pages that have been paid for. In other words, whereas the
"free" spider would eventually find your site,
follow your links, and index all of your pages, the "paid"
spider will only index the URL's for which you have plunked
down an annual fee (but it will do so immediately).