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Multi-Lingual Site Translation


You can now do business halfway around the world via the Internet -- shouldn't you take one more step and make your Web site easy to understand everywhere?

Web Monopoly can translate your Web site, and as well as register it in the Search Engines of other languages. If you want to establish your Web site in a truly international environment, we recommend having English, Japanese, German, Spanish and French versions of your Web site, or at least the most important pages. The same focus must prevail in your online promotion activities. Dutch, Finnish and Scandinavian languages are next in importance, because of the huge online population in those countries.

Do not assume that "they speak English in other countries, so there is no reason to translate our marketing materials or Website". Even if some Europeans can read English, they have a tendency to ignore advertising in English. Many times they assume that if a company does not advertise in their own language, they would not want to buy from that company. Willy Brandt, the former German chancellor, put it this way: "
If I'm selling to you, I speak your language. If I'm buying, dann müssen Sie Deutsch sprechen [then you must speak German]."

  • Europe (and Asian) countries are going online faster than ever.
    Most countries online populations have doubled in the last year.
  • Expand internationally before your competitors do.
    Those who get in first have a "first mover advantage", early recognition that helps them gain later market acceptance.
  • Perhaps the best reason to go global is simply... "more sales".
    When global marketing is mature, non-U.S. sales should
    represent double or triple the amount of domestic U.S. sales.

The Internet has revolutionized the business world over, and one of its greatest impacts is in unifying many countries' markets. It has become as easy to sell halfway across the world as it is to sell across the street. According to a recent survey, globalization has become the top priority for 80% of American CEOs. If your company has any chance of having a competitor from another country, you have no choice but to take globalization seriously, before your competitor does.

  • Today there are 400 million non-English speaking Internet
    users and nearly half of all Internet users live in Asia and
    Europe (this figure will grow to 75% by 2005, when there will
    be around a billion people online).
  • Sheer size of the non-English market: recent figures show
    that 70% of the world’s purchasing power and 92% of the
    world's population live in countries where English is not the
    native language.
  • By 2003, two-thirds of all e-commerce spending will originate
    outside the U.S.

To succeed in today's global economy, you have to treat every market like your home market; demonstrating respect for language, sensitivity to culture, and an understanding of a country's unique business practices. The issue of translating a Web site in order to present your company to local populations around the world is attractive, and Web Monopoly's translation services are more of a value added service.

By 2003, IDC projects the following sources of online spending:

U.S. -- 34%
Europe and Japan -- 47%
Rest of World -- 19%

Barry Parr, the author of IDC's Web Site Globalization Report, said with the rise of non-English speaking Internet users, it is time to gain a competitive advantage by selling to global markets. "With more than half the potential market outside the US, companies failing to expand internationally are leaving one-half of their potential revenue on the table." If your company does not have much experience in international sales, then you might as well target the markets with the highest concentration of online population: Japan (27 million) and German- speaking Europe (19 million). As of August, 2000, there are more native speakers from non-English countries online than those from English-speaking countries.

As the rest of the world wakes up to doing business over the Internet, the U.S. online numbers relativize its own domestic market, given that it represents only 4% of the world's population and 20% of the world's economy. Jupiter’s Globalization Report, published in January 2001, finds that the U.S. share of the global Internet population will drop from 36% today to approximately 24% in 2005. The problem is that two-thirds of U.S. companies have not yet prepared for a global online marketplace.

Call 1-800-349-8490 to translate your web site today!


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