Web Monopoly
likes to compress the pick up
time for the engines to spider
our clients websites by including
in our Set up package a PAY FOR
INCLUSION (P.F.I) campaign to
insure our clients websites get
listed on the following websites
within a couple of days. This
strategy is included in all of
our Marketing packages.
"Organic" Spider
Each search engine purports to
be the most comprehensive source
of information, and so each has
an automated program (commonly
called a "spider") that
goes out and indexes all the pages
that it can find on the web. This
means that your web site will
eventually get indexed for free
by each of the major engines that
offer paid inclusion (provided
there is one or more outside links
pointing to your site that the
spider can follow). "Eventually",
of course, is the key term.
Paid Spider
When a search engine offers paid
URL inclusion, it uses an additional
spider that goes out and indexes
only specific pages that have
been paid for. In other words,
whereas the "free" spider
would eventually find your site,
follow your links, and index all
of your pages, the "paid"
spider will only index the URL's
for which you have plunked down
an annual fee (but it will do
so immediately).
ADVANTAGES
Fast Inclusion
First, and most importantly,
paid inclusion programs provide
your website the opportunity
to have your pages indexed and
added to search results very
quickly (usually within a few
days). This compares very favourably
with the month or more that
it can take to wait for the
"organic" spider to
find your pages on its own (and
if you have no incoming links,
the "organic" spider
will never find your pages).
Fast Re-indexing
The paid inclusion spider will
revisit your pages frequently
(some even daily). This means
that you can make tweaks to
your pages designed to improve
your rankings and see the results
in days (rather than months).
This type of turnaround can
give you valuable insight into
the ranking algorithm of each
individual engine.